The opportunity to work on live briefs is one of the most exciting aspects of studying at Blackpool and The Fylde College’s School of Art, Media and Performance. That’s why the School was absolutely delighted when the Education Department at Blackpool Council approached them with a brief to design a logo for the NEEC (the North of England Education Conference) being hosted in Blackpool in 2011.
As logo design is one of the key activities of any graphic designer the brief naturally fell to students in the second year of their National Diploma in Graphic Design. Moreover, to give them a real taste of what working in the industry can be like, the students had just one day to turn around their ideas. Fundamental to any design concept for this brief was the fact that the logo had to reflect both the nature of the event and also its location. Equally, the design had to work on both a large and small scale, ideal as a podium backdrop but also workable on much smaller items like conference literature and merchandise.
Several designs were highly commended, but the eventual winner was Sam Sharples whose design features on this website and who is pictured on this page.
Sam received a £50 prize together with a pen already featuring his newly designed logo from Blackpool Council’s David Lund in an informal presentation in the College’s new gallery space last October. Although Sam will hopefully be at university (where he is planning to study Graphic Design) by the time the Conference takes place, he has every intention of accepting the invitation to see his work on show at the event itself: “This project has really brought home to me what being a graphic designer is all about. Seeing my work at the Conference will be amazing.”
Paul Sealey, Programme Leader for Graphic Design, says of the project: “We cannot stress enough how important it is for our students to have opportunities to work on ‘live’ briefs. Not only does it allow them to demonstrate their creativity, but also, it makes them aware of the importance of ensuring their design ideas are commercially viable. I’m very proud of what all the students have achieved and delighted for Sam whose work will enjoy such visual prominence.”